Principles

How we work

Five principles we hold ourselves to. They also explain what you will and will not see on this site.

Real processes before modules

The founder first goes through each business process personally, then turns it into a module the next launch can reuse. The library grows from work that has actually been done.

Your business stays yours

Domain, brand, products, accounts and the money from your sales stay with you. We do not take a share, invest into your business or create a hidden debt for the launch.

One full price

You see the whole price: a monthly minimum or 20% of the agreed profit, whichever is higher, month by month. Your account shows only amounts recorded by the billing server, each in its own currency.

Available means working

A button to connect something appears only when the connection works. Directions we are working towards are described as directions.

Open methodology, stated limits

Our thinking about design is published as a technical note with formulas, definitions and sources. We mark what is a model and what has been checked, and we do not present a hypothesis as a law.